Your product stinks but your customers LOVE it! Huh?

Dougconsumer insights, innovation, product development, products0 Comments

“…even if our product has a few flaws, if our customers don’t seem to mind, what’s the big deal?” -Former Product Manager of $250mm product line; currently busboy at favorite childhood diner  Surfing for your blind-spots with your product (My product’s got flaws?  What flaws?) Bottom line is that you & your customers have come to accept many of your … Read More

How well does your product speak (SCREAM!) its value to customers?

Dougmarketing communication, product development, product management, product strategy, products0 Comments

Shy products are losing products.  Your product must SHOUT! its value to customers on an ongoing basis.  Whether your product is an app, an insurance policy, an energy-saving service or providing IT support, it is essential that you develop a strategy to communicate the value your product is providing customers on a recurring basis, particularly as part of a customer’s … Read More

Getting to know your product

Dougmarketing strategy, product management, product strategy, products0 Comments

There are few greater career levers in marketing and product management than having a deep understanding of your products & their consumers.  When colleagues, partners, and management see that you’ve gained such mastery, your ability to influence & drive business decisions grows substantially.One method I’ve found for quickly infusing yourself with a healthy dose of product insight is running your … Read More

Can you afford your new brand positioning? Ask HSBC, the former “World’s Local Bank”

Dougbranding, positioning

It happens time & time again… some bright, creative marketers or agency folks devise a clever new brand positioning for a company or product… so far, so good… The problem, however, is that the clever new positioning rarely gets vetted, analyzed or market-tested to determine the associated benefits and costs (one-time and ongoing).  And, of course, the bitter irony is … Read More

21 Great Questions to Generate New Product Innovations

Dougconsumer insights, innovation, product development, product management, product strategy, products0 Comments

As I always say, if you can’t beat ’em, re-publish ’em – with the proper sourcing, of course 🙂   With a career that has focused deeply on product (management, marketing, development, innovation), I’d like to think I’m quite the connoisseur of the finest of writings on such topics.  Below is a terrific set of questions for getting you out … Read More