How to unleash the power of context and turbo-charge your marketing

business strategy, context, distribution, innovation, marketing strategy, product development, segmentation

There are few more powerful insights you can generate than learning the main contexts in which demand for your product/product category arises. Having such knowledge will allow you to elevate your marketing and develop deeper, more profitable relationships with your customers.————Step 1: identify the most frequent demand contexts The first step in unleashing the power of context is to identify … Read More

Manage your core business assumptions and secure your company’s long-term success

business strategy, critical assumptions, innovation, segmentation

What have you come to accept about your customers, products and competitors? What assumptions has your company consecrated as gospel? How confident are you in the assumptions you are making about core dimensions of your business, such as: The price sensitivity of your customers Your partners’ biggest priorities & challenges The macro forces – e.g., technology, the political environment – … Read More

Innoviation via other worlds: a tool for generating powerful ideas for your business

analogy, business strategy, framework, innovation, marketing, marketing strategy, metaphor, product development, tool

I’m not quite referring to Mars or Pluto when I say “other worlds”. Although, there is no doubt that even a few seconds of stargazing can inspire & fuel your innovation efforts. By “other worlds” I’m talking a little closer to home than Mars or Pluto. What I am referring to is a great framework for innovation in which we … Read More

Marketing & the 5 W’s: a framework for marketing innovation

5Ws, business strategy, framework, innovation, marketing communication, marketing strategy, products

In my prior post I introduced the wonders of the 5 W’s, and how you could benefit from utilizing this foundation of journalism in your efforts to innovate & develop potent marketing strategies. In this post I provide a peak into one of several dozen 5W’s frameworks you can use to turbo-charge your marketing efforts. 5 W’s Consumer Journey Framework This … Read More

Marketing & the 5 W’s: why every marketer should take a journalism class

5Ws, business strategy, context, contextual marketing, innovation, marketing, marketing strategy, segmentation

Journalism 101. Who, what, when, where, why, how?… these key dimensions that are the foundation of journalism can also be used to design great marketing & segmentation strategies, and to turbo-charge your innovation efforts. The 5 W’s as they have been dubbed, can serve as a powerful tool for gaining deep insight into the contextual nature surrounding the need for … Read More