Show-Don’t-Tell Marketing: enhance your marketing communications by using “picture-words”

copy, marketing communication, segmentation

“Show, don’t tell!” Yes, that annoying piece of feedback you received from your your 6th grade English teacher in creative writing class is as important for marketers to practice as it is for writers of fiction. Let’s illustrate the point by looking at the following tag lines: “Use Lowenstein’s fertilizer and ensure the health & vitality of your lawn!” “Use … Read More

Use your customers’ language so they can HEAR you

copy, marketing, marketing communication

“… all I need is some cigarettes, a little food, and my HBO…” -Anonymous gentleman on downtown #1 train, NYC Well you certainly have to respect a guy who knows exactly what he wants. I wish I had his level of clarity… I heard the above quote on the train this morning during my work commute down to the World … Read More