Another framework to print out and put on your wall at work

digital marketing, framework, marketing strategy

Akin Arikan, author of Multichannel Marketing: Metrics and Methods for On and Offline Success, did a beautiful job grafting a digital/web 2.0 layer onto my strategic marketing framework. (His terrific framework is just below) Also, I highly recommend you read his post describing his digital marketing framework so you can get a better understand of the concepts behind it. Powerful, … Read More

Search Engine Optimization for Dummies and Dummy-Impersonators

digital marketing, SEO

This post is for those of you who see the acronym SEO and feel your throat tighten, your palms begin to sweat, and think to yourself, “ughhh, I know we need this SEO stuff for or to our website, I only wish I knew what SEO stood for!..” (And no, you’re far from a dummy if you find SEO confusing … Read More

Engaging Influentials: Twitter and Beyond

digital marketing, marketing, segmentation, social media, twitter

By David Capece, Managing Partner at SparxooWith the rapid adoption of social media, we have accelerated into a network economy. In a network economy, connectivity enables value to be created and shared by network members. The larger the network, the greater the potential benefits. In the digital world, network activities take place on an open platform that enables participation and … Read More