Just ask your mom!.. and save all those marketing research dollars

bootstrapping, consumer insights, consumer needs, market research, marketing research, stealth research

I’m convinced that some marketers have gone out and spent $250,000 on marketing research when all they really needed to do was pick up the phone and “call mom”. It’s not that spending lots of money to watch what people say & do behind 1-way mirrors isn’t interesting, it’s just that the entire process of conducting research can take forever … Read More

Marketers & the “us vs. them” illusion… take 3

discussion board, google, market research, marketers, social networking

Another helpful tool for marketers to use to further undermine the “us vs. them” illusion is as easy as a few Google searches and a couple of mouse clicks. Open your web browser, hop onto Google or your favorite search engine, and track down some discussion boards or social networking sites that pertain to your industry and read away. You’ll … Read More