Marketers & the “us vs. them” illusion… take 3

Dougdiscussion board, google, market research, marketers, social networking

Another helpful tool for marketers to use to further undermine the “us vs. them” illusion is as easy as a few Google searches and a couple of mouse clicks. Open your web browser, hop onto Google or your favorite search engine, and track down some discussion boards or social networking sites that pertain to your industry and read away. You’ll … Read More

Marketers and the “us vs. them” illusion… take 2

Dougbrands, consumerness, experiences, favorite brands, inner consumer voice, inner voice, inward reflection, marketers

As I have written about in a recent post the “us vs. them illusion” is a powerful force that blasts its way into the minds of marketers while in the workplace. Marketers entering the hallowed halls of their office buildings is the corporate equivalent of Clark Kent stepping into a telephone booth and transforming himself into a completely different person. … Read More