Your product stinks but your customers LOVE it! Huh?

Dougconsumer insights, innovation, product development, products0 Comments

“…even if our product has a few flaws, if our customers don’t seem to mind, what’s the big deal?” -Former Product Manager of $250mm product line; currently busboy at favorite childhood diner  Surfing for your blind-spots with your product (My product’s got flaws?  What flaws?) Bottom line is that you & your customers have come to accept many of your … Read More

How well does your product speak (SCREAM!) its value to customers?

Dougmarketing communication, product development, product management, product strategy, products0 Comments

Shy products are losing products.  Your product must SHOUT! its value to customers on an ongoing basis.  Whether your product is an app, an insurance policy, an energy-saving service or providing IT support, it is essential that you develop a strategy to communicate the value your product is providing customers on a recurring basis, particularly as part of a customer’s … Read More

21 Great Questions to Generate New Product Innovations

Dougconsumer insights, innovation, product development, product management, product strategy, products0 Comments

As I always say, if you can’t beat ’em, re-publish ’em – with the proper sourcing, of course 🙂   With a career that has focused deeply on product (management, marketing, development, innovation), I’d like to think I’m quite the connoisseur of the finest of writings on such topics.  Below is a terrific set of questions for getting you out … Read More

Grow or die! Product fertilizer to grow your top line

Dougcontext, growth strategy, innovation, innovation tool, marketing strategy, product development, product strategy, products, segmentation

Apologies on the overly dramatic, “please-read-me!” title. I figured I’d jump into the pool with the rest of the bloggers attempting to get the attention of the 1.6 billion of you bouncing around the virtual world. Anyhow, you’re probably familiar with the phrase, “whatever stops growing eventually dies”. And, while I don’t subscribe to this black & white, morbid declaration, … Read More

How to unleash the power of context and turbo-charge your marketing

Dougbusiness strategy, context, distribution, innovation, marketing strategy, product development, segmentation

There are few more powerful insights you can generate than learning the main contexts in which demand for your product/product category arises. Having such knowledge will allow you to elevate your marketing and develop deeper, more profitable relationships with your customers.————Step 1: identify the most frequent demand contexts The first step in unleashing the power of context is to identify … Read More