How well does your product speak (SCREAM!) its value to customers?

marketing communication, product development, product management, product strategy, products0 Comments

Shy products are losing products.  Your product must SHOUT! its value to customers on an ongoing basis.  Whether your product is an app, an insurance policy, an energy-saving service or providing IT support, it is essential that you develop a strategy to communicate the value your product is providing customers on a recurring basis, particularly as part of a customer’s … Read More

Getting to know your product

marketing strategy, product management, product strategy, products0 Comments

There are few greater career levers in marketing and product management than having a deep understanding of your products & their consumers.  When colleagues, partners, and management see that you’ve gained such mastery, your ability to influence & drive business decisions grows substantially.One method I’ve found for quickly infusing yourself with a healthy dose of product insight is running your … Read More

21 Great Questions to Generate New Product Innovations

consumer insights, innovation, product development, product management, product strategy, products0 Comments

As I always say, if you can’t beat ’em, re-publish ’em – with the proper sourcing, of course 🙂   With a career that has focused deeply on product (management, marketing, development, innovation), I’d like to think I’m quite the connoisseur of the finest of writings on such topics.  Below is a terrific set of questions for getting you out … Read More

Using segmentation to develop your marketing strategy

marketing strategy, product management, products, segmentation

While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting, what you’re going to offer them, where you’re going to reach them, and how you’re going to sell them on your product & brand. The key … Read More