Your pricing should be influenced by your customer’s reference point

context, marketing strategy, pricing, reference point

We love to think of ourselves as rational, objective beings. And yet endless scientific studies indicate that we are anything but… context, the framing of information, and cues can have a profound influence upon how we view the world, and the decisions that we make..   Let’s start with a fun warm-up exercise! Real quick – what animal is displayed … Read More


context, contextual marketing, positioning, psychology, reference point

All good marketing requires a rich understanding of context – environmental and personal.We are always embedded in a context. The time of day; the weather; the people we are with or not with; our location – at home, at the doctor, in a store, at work; our present goals, objectives and activities; our current emotional states & energy levels… to … Read More