What is customer segmentation?

attrition, direct marketing, marketing communication, retention, segmentation, target market

Like so many buzz words in marketing, “segmentation” is one of those that is interpreted by folks to mean many different things. If the word “segmentation” were blurted out in a room of 20 business people, chances are it would conger up 20 different images of all colors, shapes & sizes. So what is segmentation and how can it propel … Read More

Reduce customer churn using the 5W’s Tool

5Ws, attrition, churn, loyalty, retention, segmentation

My love for the 5Ws was professed (or at least implied) in a prior post, proving that I am not afraid to express my deep affection for abstract concepts – luckily I have a very understanding wife. So here we go again, another ode to the 5Ws, one of the simplest yet most powerful ways to generate ideas to improve … Read More