Marketing warriors, fight for thy customer!

consumer insights, marketing, new products, voice of the customer

Whenever I need a little marketing pick-me-up, I turn to this guy, The Ultimate Warrior (the nice-looking gentleman pictured to the right). A beacon of strength, courage & determination, Ultimate fought his way to the top of the World Wrestling Federation during my youth, despite the greater popularity of Hulk Hogan. Sure, much of his energy was likely derived from … Read More

Your product’s lemming factor: are you following your competitors off a cliff?

competition, customer needs, product development, product strategy, products, voice of the customer

lemmings jumping

I have seen it happen time & time again… and it always reminds me of the psychology of crowds, and how the individuals within the crowds assume their fellow crowd-members know something they don’t know. So the individual continues to follow the crowd, all the while not realizing that the crowd is often an amalgam of equally confused individuals… The … Read More