CoNtEXT iS KiNg

context, contextual marketing, positioning, psychology, reference point

All good marketing requires a rich understanding of context – environmental and personal.We are always embedded in a context. The time of day; the weather; the people we are with or not with; our location – at home, at the doctor, in a store, at work; our present goals, objectives and activities; our current emotional states & energy levels… to … Read More