There are many books written on innovation, and for the most part few of them are particularly effective in helping you generate new ideas and potential game-changer concepts. You can count on the below for effectively turning your brain into an idea machine…

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Edward de Bono, the grandfather of creativity, has written some great books throughout his long career.  While I am a fan of many of his books on creativity, this book is my favorite, and I think perhaps his best work.  While de Bono certainly may not be the humblest of folks, he backs his self-aggrandizing rhetoric with some of the best writing about how to be more creative.   His book is choc full of creativity tools & techniques that I use on a regular basis with great results.


Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
Looking for an encyclopedia of idea generation techniques & tools?  I’ve read numerous books on creativity and innovation and have yet to find a book that provides a more robust, well-articulated account of the highest impact tools for generating lots of quality ideas.  This book could easily be titled, Generate Great Ideas on Command.

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
One of my favorite business books of all time.  The book really dives deep in entrepreneurship – from how to build proper financial models for new ventures to how to generate innovative product ideas & generate rich consumer insights.  This is definitely on my must-have list.


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